The growing popularity of global social media campaigns

By Casey Brown

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In light of Mashable’s quickly approaching Media Summit on Dec. 5, we’re taking a look at some of the most influential media trends of the past year. First up, global social media campaigns, a trend we’ve found impossible to ignore.

Social media isn’t a new thing. But people, brands and storytellers are changing the ways in which they use these digital tools to create global conversations. There are more than 3 billion people online around the globe with active social media accounts, meaning it’s easier than ever to have a global conversation

Mashable experienced the power of global social during the …

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