The lazy person’s guide to personal branding

By Yohana Desta

Brand
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You have a personal brand, whether you like it or not

Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or Beyoncé. It’s an important way to set yourself apart from the loud voices crowding online culture

But where to start? It has become its own business, with various experts in the field telling you what you can and can’t do. It can be an intimidating experience for someone who has social media platforms like …

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