The Role of Data Analytics in Successful Retail Acquisition Campaigns

This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study shows that the chief marketing officers at retail organizations aren’t exactly driving…

Please visit Marketing Land for the full article.

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The Role of Data Analytics in Successful Retail Acquisition Campaigns

This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study shows that the chief marketing officers at retail organizations aren’t exactly driving…

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published.

The Role of Data Analytics in Successful Retail Acquisition Campaigns

This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study shows that the chief marketing officers at retail organizations aren’t exactly driving…

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published.