Did you know that Pinterest launched new analytics tools recently?
By now we all know that there are a variety of third-party Pinterest metrics providers out there, and all of them have never actually quite hit the mark for any professional business in one way or another. Pinterest has now entering the ball park with its own offering of analytics results. While what Pinterest rolled out recently isn’t really earth-shattering, it’s a start – and we expect there to be even more to come as we progress through 2013.
Here’s a basic step by step guide for how to get and use Pinterest’s new metrics:
Verify Your Domain Name
You must verify your website in order to access Pinterest Analytics. There are a couple of ways to do this. You either a) download a file from Pinterest, then upload a file to your web root, or b) add a meta tag to your header HTML code.
Now, by now most of our readers will be aware, that I have no issue with playing around with the required HTML code or files being uploaded via FTP to our servers when it is strictly needed. We are on a self-hosted site with a WordPress back-end CMS. If you have not yet varified your domain name URL with Pinterest check out our Claim Your Pinterest Business Page, for detailed instructions.
However this is perhaps the biggest down fall of not only Pinterest, but also many service providers of free domain hosting services. Many of them do not give customers access right to upload via FTP or any other method to there servers. If you are running a site based on a free hosting service, talk to the hosting company, please don’t waste time searching for the answer, save your time and get the answer directly from the horses mouth as it were. If you have found a way around this, we would love to hear from you in the comments section or via our contact us page.
Check Out Your Analytics
Now it’s time to check out your analytics! Log into Pinterest. In the dropdown menu under your profile photo, be sure and switch to the Pinterest “New Look” in the upper right corner. Now should if you have the “New Look”, you’ll now see a link for Analytics. Click on it.
Pinterest should now open up your analytics page. You can also go the long way around by typing in the following URL: http://pinterest.com/source/yourdomain.com into your browser. [replace yourdomain.com with your home page URL]
You’ll have the following data to view:
Simply select on the analytic you want to view. You can easily toggle back so that you can change your selection.
Change The Data Date Ranges
If you want to change the date of the report, head over to the left part of your screen. There, you’ll see what time period the analytic is reporting. Right now your options are one specific day, the last 7 days, and the last 14 days.
Your main screen won’t show you a whole lot of meaningful information here. Your best bet is to export the report using the button on the right-hand side, and viewing the data in Excel. For example, when I ran the “most clicked” report for the last 7 days and opened in Excel, I was able to see the repins, comments, likes and total clicks for every pin.
Drilling Deeper Into Your Pinterest Analytics
If you click on the Site Metrics option on your analytics page, you’ll get a graphical representation of your data over the reporting period. This also gives you some additional data, like impressions, reach, clicks, visitors and more. What’s nice about the Site Metrics section is that you can be more granular with your date range as well, spanning bigger periods of time.
Site metrics will also take your defined date range and indicate whether certain data points have increased or decreased since the previous reporting period of that same length. So if you’re looking at the last 30 days of data, Pinterest will compare it to the previous 30 days before that.
Again, by exporting your site metrics data into Excel, you’ll be able to dig even deeper into what each individual pin did for your Pinterest traffic.
Why not check out the Video Tutorial created by the Masters at Pinterest. Opens In a New Window