What’s Up With This Green Coca-Cola?

By Todd Wasserman

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U.S. consumers this fall may start seeing a green bottle of Coca-Cola on their shelves, a mid-calorie cola known as Coca-Cola Life that’s the first Coke launch since 2006.

Coca-Cola Life, which is based on a mix of sugar and stevia, has 89 calories for a 330ml serving vs. 139 calories for the same serving of regular Coke, hit Argentina and Chile last year. Last week, the product launched in the UK market. Industry bible Beverage Digest reported last week that Coke Life will hit the U.S. market this fall.

This isn’t the first time Coca-Cola has tapped the mid-calorie segment. The company’s C2 was released in 2004 and had about half the calories of regular Coke. Introduced with great fanfare (the ad campaign included the Rolling Stones’ classic “You Can’t Always Get What You Want,” C2 failed to catch on and was discontinued in 2007. …

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